Tom Flood

The Charger Daytona SRT Banshee is being pitched as a big, fat thumb in the eye of "authority." Well, authority needs to stick a thumb back.

Toyota has realized that there are only so many buyers in the market that require massive size and capability for functional purposes. Enter the new Tundra ad, "Cappuccino," the automaker's clear effort at repositioning pickup trucks for the glam set.

Dodge sells its Chargers with images of road recklessness and — whaddya know? — some Charger drivers copy the ads. It's time for the dangerous appeals to end.

A former car insider reveals the techniques to develop ads to target a broader audience for the Vision Zero cause.