Ad Nauseam
State Farm Looks to Engage Cycling Community
Responding to criticism of an ad depicting a humiliated office worker forced to bike to his job due to high gas prices, State Farm Director of Marketing Communications Tim Van Hoof writes:
April 4, 2008
Ad Nauseam: Tiki Barber and His Cadillac Escalade
While reading the NY Times essay about the woman who drives back and forth across the Brooklyn Bridge the other day, I was reminded of the Tiki Barber ads for the Cadillac Escalade. The spot that premiered during the Super Bowl is a moody, impressionistic montage that shows the former New York Giants running back driving solo through the streets and over the bridges of New York, talking about "seizing opportunities." The tagline is "Life. Liberty. And the Pursuit."
March 28, 2007
Going Nowhere Fast
This weekend's City section of the New York Times featured a
mind-blowing essay by children's-book writer Sarah Shey about her habit
of taking her one-year-old son out for drives in the city -- drives
with no destination or purpose in mind, in which she crossed and
recrossed the Brooklyn Bridge endless times.
March 26, 2007